Thursday, June 12, 2008

Viral Marketing: Cardo Wireless Mobile Popcorn

I am sharing this story from the mobile experience, as it applies to both themes:

Viral marketing is one of those things that either works or fails; sometimes it doesn't have to make any sense, so long as people find it newsworthy, funny, entertaining or informational, they will pass it on. Take this YouTube video below for example, it is produced by Cardo Wireless, the maker of various bluetooth solutions for mobile. The video is untrue but pretty entertaining; it has gotten over 1.8 million views thus far.

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