Thursday, June 12, 2008

Viral Marketing: "Hands Off" from Pioneer

Tonight must be viral marketing night. I just ran across another joint viral marketing effort from Pioneer and WebRidesTV.com. To bring awareness to the recent law that has been passed forbidding drivers from using their mobile phone while driving, Pioneer is inviting people to submit a 15-30sec video integrating bluetooth techonology along with their latest car/electronics products. Winners can receive the Pioneer multimedia navigation head unit(s). Not sure how I feel about this initiative but certainly applaud Pioneer's marketing staff for making a good attempt.

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