Saturday, August 16, 2008

Sexy Marketing: Ecko Jeans Commercial

Wow, Ecko Jeans company is very edgy with this commercial. The theme was "Hot Girls Make Great Clothes" for you at their factory with models wearing bikini. Take a look below. I also found a couple of behind the scenes clip. Definitely got my attention when I was watching "The Hills" marathon on MTV this afternoon. (Oops... did I just give away that I not only watch MTV, but also "The Hills"?)

In all seriousness, Ecko is very smart about this commercial. When I was researching for the commercial on YouTube, they uploaded all sorts of unrated clips to supply any potential viral marketing potential. Very impressive follow-thru.

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Behind the scene:

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