Saturday, August 16, 2008

Viral Marketing & Funny: Officemax Penny Pranks Series

OfficeMax is pulling out a serious effort on the Viral Marketing/TV/YouTube effort. I saw a commercial tonight with a guy using a hidden camera walking into a liquor store to buy things with pennies. And the store clerk refused. The theme is that OfficeMax will take your pennies in their "penny sale". They followed-up with a YouTube URL ( asking audience to checkout other penny pranks. I think this is funny, smart and a nice push on their viral/youtube effort. Kudos to OfficeMax

YouTube / OfficeMax Channel Here


theescapepod said...


Thanks for the nice words about our penny pranks campaign. As you can imagine it was a lot of fun to shoot. And the merchants we pranked were great sports about it once they found out.



jacob said...

Love to see this discussion! It’s great to see you all working through the issues and also, it’s great to see recommendations for testing. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.
Great article and discussion!
online marketing