Wednesday, December 3, 2008

Coach Tom, from Staples Viral Marketing, Funny

Staples has a pretty funny campaign going using viral marketing as key. Its their giftitforfree.com campaign where people have a chance to win back the money they've spent at Staples from 11/16 to 12/24. The campaign follows a funny coach named Tom and his convoluted take on events surrounding him. The clip below is his encounter with a group of folks practicing Tai Chi made me chuckle a bit.



Another YouTube video here, as well as his Facebook and Twitter profile.

1 comment:

Michael A. Knipp said...

We love this campaign! Staples definitely hit a home run. Take a look at what we wrote about it here: http://hiringtheinternet.com/2008/11/20/10001-winners-staples-scores-with-clever-viral-campaign/

We follow Coach Tom on Twitter too. That guy - or the dude at Duffy & Shanley that they've assigned to tweet on his behalf - is hilarious!